Saturday, November 04, 2006
Borat #1 movie in USA.
Forget the predictions that people somewhere wouldn't "get 'Borat'", Sacha Baron Cohen's raucous comedy.
The movie literally swamped the box office on Friday night. According to figures from showbizdata.com, "Borat" took in a whopping $8.925 million on just 800 screens, with a per screen average of $10,663.
"Santa Clause 3," starring Tim Allen, took in only $5.4 million, yet it played on 3,458 screens.
This should put to rest all the predictions based on "tracking" that "Borat" would not be a superstar performer at the box office. The funny thing will be to see all the so-called experts who anticipated the comedy's failure suddenly taking credit for its success.
At this rate, "Borat" should take in around $30 million for the weekend. Next Friday, it expands to 2,200 screens, and then the box office will be limitless. The government of Kazakhstan will have just a few days to suddenly embrace the fun, as "Borat" could wind up grossing $200 million to become the biggest comedy of all time.
Posted by Rob Good at 3:12 PM